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SALLY M. JONES

37 Happy Lane
Anytown, MA 01234
(922)222-2222 sallymjones@whs.com

MARKETING/ MARKET RESEARCH PROJECT MANAGEMENT

Goal-oriented marketing professional with leadership capabilities combined with excellent planning, coordination and problem solving capabilities. A team player with a demonstrated capacity to support multiple projects and deadlines, delivering concrete results on time and within budget. Capable of conducting large scale, quantitative research, including the coordination, analysis and report generation. Computer proficient and qualified by:

  • Analytical Skills
  • Research methodologies
  • Competitive Positioning
  • Presentation Skills
  • Communications Capabilities
  • Project Design/Management
  • Client Relationships
  • Team Leadership


PROFESSIONAL EXPERIENCE

Famous publisher, Big City
Economist Associate
 1997-Present
Responsible for the analysis, interpretation, compilation and delivery of residential research reports.
  • Coordinated custom research program with external telemarketers to ensure data quality and proper collection techniques.
  • Presented data integrity analysis to customers to develop client confidence in the integrity of the information.
  • Communicated routinely with field sales providing pricing and market information to effectively describe product attributes and support the sales effort.
  • Collaborated with marketing in the development of strategic product plans and create promotional material to generate new business.
  • Wrote software programs to convert the standard statistical analysis techniques to a more advanced and rigorous analytical tool improving both the quality of the data and credibility with customers.
  • Conducted competitive analysis with the firm's competitive intelligence team and recommended data gathering incentives to critical survey participation.
  • Generated in-house communications and coordinated public relations aimed at targeted information sources for special promotions.
America Corp., Small Town, MA
Market Research Analyst/Telemarketing Manager
 1995-1997
  • Managed all research activities and coordinated project planning and implementation with corporate headquarters.
  • Conducted data evaluations and recommended programs to maximize data utility.
  • Managed in-house telemarketing group and coordinated telemarketing programs with a contract telemarketing firm.
  • Revised and recommended database information changes resulting in more effective targeting and better qualified prospects.
  • Researched, conceived, designed, implemented and measured program success.
  • Conceived and executed direct marketing campaigns expanding the companies direct marketing programs and increasing sales opportunities.
  • Developed and implemented a process to align direct marketing programs to sales success resulting in budget increases for expanded programs.
  • Used Excel, SPSS and FoxPro software to analyze data.
High Resources, Inc., Washington, DC
Research Analyst
 1992-1995
Responsible for tracking and analysis of federal government procurement of information technology equipment, data compiled and sold to interested parties.
  • Established and executed an efficient data collection process with federal agencies.
  • Researched relevant sources and developed and delivered raw information supplied for analysis.
  • Reviewed, edited and qualified data for inclusion in the final database product.
Research Company, Inc., Chicago, IL
Marketing Assistant
 1992
  • Coordinated marketing strategies with sales.
  • Tracked government projects and bids.
  • Researched companies for possible collaboration arrangements.
Association of America, Washington, DC
Administrative Assistant
 1989-1992
Performed a broad range of administrative duties.
  • Coordinated subscriber services for 450 customers; maintained subscriber database and managed material inventory.
  • Acted as committee liaison, coordinated meetings, and disseminated material to international inquiries.
Aetna Casualty and Surety Co., Rochester, NY
Claim Representative
 1987-1989
Investigated and adjusted casualty liability claims
  • Developed litigation case strategies with counsel.
  • Evaluated and negotiated lump-sum and annuity settlements.
  • Managed and reported on a caseload of 130 files.
EDUCATION
MBA Marketing - Polytechnic Institute and State University, Seattle, WA
BA Psychology - University of Big City, Big City, NY, Graduated Cum Laude